Buy Local NJ

BuyLocalNJ is the place to find, support, and celebrate locally owned businesses in New Jersey. Meet the business owners who help our communities by sustaining vibrant town centers, connecting neighbors, and contributing to local causes. Thank you for buying local!


Beenie's Ice Cream | A Millennial Brings Creative Ideas to Ice Cream

Chris visits with Tony Franco, the youngest business owner in Morristown. He started Beenie's Ice Cream at the age of 26. Always a creative person, Tony went from a professional drummer to passionate maker of inventive ice cream flavors. All of the ice cream is made daily with fresh cream, milk, and the highest quality ingredients. The end result is luscious, silky ice cream that will leave you wanting more and more. There's no doubt, if you visit in person, you will leave with a big smile on your face. If you live locally and don't want to get off the couch, Beenie's will even deliver to your door as you can now order with a few taps of a smartphone app. 

Year Established: 2017
Type of Business: Ice Cream, Food and Beverage

38 Morris Street, Morristown, NJ

Local Ties: Moved to Mendham when I was 1 year old, went through the Mendham Boro school system and graduated from Mendham High in 2009. I’m still a resident of Mendham today!

Community Causes: I think back a lot on my upbringing and how really amazing it was. I try to be involved with the Mendham and Morristown Schools, things like Tricky Tray donations, music, art, and sports clubs, I just think those years are very crucial in people’s hearts, and I want Beenie’s to hopefully be a part of that, more and more as we get ourselves established. I’m happy with what we’ve been able to do with only two years under our belt.

About Tony

Quirky Stat: I was a musician for a couple of years, writing and playing music trying to make a profession out of it! It was my main passion before Beenie’s. I can’t wait to set up my drum set again when I own a house one day. I always try to have a good mix of music playing in Beenie’s.

Best moment as a business owner: I think my individual purpose is to take my creative talents and use them to make people happy. I wasn’t sure if I’d find this in art, or music, or in an office... but once I discovered ice cream, I took a leap to create Beenie’s, and it’s been working out well since! So, I think that’s my best moment: that I’ve found/created a way to live my purpose - and I get to experience that every day.

Favorite Activity in New Jersey: Going out to eat at a delicious restaurant (Beenie’s after, obvi! lol) or skiing!

See more of the store in this video:

Additional Links:

Have you visited Beenie's Ice Cream? What are your favorite flavors? Post a comment.

Share This Story, Choose Your Platform!

About the Author: Chris Wang

Chris Wang


Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Runnymede Capital Management, Inc.-"Runnymede"), or any non-investment related content, made reference to directly or indirectly in this blog will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.  Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from Runnymede.  Please remember that if you are a Runnymede client, it remains your responsibility to advise Runnymede, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Runnymede is neither a law firm nor a certified public accounting firm and no portion of the blog content should be construed as legal or accounting advice. A copy of the Runnymede's current written disclosure Brochure discussing our advisory services and fees is available for review upon request. Please Note: Runnymede does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Runnymede's web site or blog or incorporated herein, and takes no responsibility for any such content. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

Subscribe to Buy Local NJ


Recent Posts

Community Partners



Berkeley Heights Beautification Committee