Buy Local NJ

BuyLocalNJ is the place to find, support, and celebrate locally owned businesses in New Jersey. Meet the business owners who help our communities by sustaining vibrant town centers, connecting neighbors, and contributing to local causes. Thank you for buying local.

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Eight Reasons Why We Launched BuyLocalNJ to Support Small Business

When small business wins, communities win. Community leaders everywhere are in search of new ways to spark growth, keep young people engaged, and revitalize downtown areas. One answer is to cultivate small businesses because when a town offers locally owned restaurants, cool coffee shops, and unique boutiques—along with architects, attorneys, and other professionals—that downtown is often the heart and soul of a vibrant community. 

Why Buy Local NJ?

While we live in a time of big box stores and online shopping, it's a strong local small business presence that makes a downtown busy, livable, and enjoyable. Shops and eateries give a community its character. And often, the business owners themselves are "characters" who offer warm, hospitable, gathering places that bring us all together.

These are the motivations that drove the idea to launch BuyLocalNJ, as a blog and video series, that aims to spotlight businesses in our community and the entrepreneurs behind them.

As small business owners ourselves, we realize the many hats that small business owners wear every day, including that of marketer in a dynamic, digital world. We want small businesses to win and believe we can make a bigger impact by working together. Our goal at BuyLocalNJ is to foster and support local communities by providing business owners with a high-quality marketing video, creating a resource for residents to find/learn about local companies, and all the while building a framework that better connects all of us in the process.

Why Small Businesses Are Great For Your Community

  • Business Owners Have a Vested Interest in Their Community
    Small business owners have a very personal interest in the well-being of their community. Often they are residents whose kids go to the local schools. They care about their neighbors who are their customers. 
  • Job Creation
    According to the U.S. Small Business Administration, there are 30.2 million small businesses in the United States, which employ 58.9 million people or 47.5% of the country's private workforce.

  • Keep Money in the Community
    There is a local ecosystem that serves the greater community. When you shop at a small business, the resulting revenues pay for a local employee who goes on to spend his or her money locally too.

  • Community Involvement
    Small business owners frequently support nonprofits by donating money, products, and services that directly benefit local citizens. From sponsoring Little League teams or encouraging employees to volunteer, local business owners are likely to be highly invested in the community and motivated to give their time and resources to make it better.

  • Community Identity
    From the mom-and-pop shops, popular restaurants, the local CPA, coffee shop, and yoga studio, small businesses contribute to a community’s unique character and charm. Many towns have prioritized preserving the unique character a vibrant small business community creates – transforming that character into an advantage.

  • Networking
    Many small businesses are people businesses. Small business owners are more likely to build personal relationships with customers, knowing them by name. Local Chambers of Commerce and other civic organizations encourage business owners to band together, forming relationships, that can contribute to the business community’s long-term success.

  • Increased Tax Revenues
    A thriving local business will generate high levels of revenue, which means that the business will pay higher taxes, including local property taxes. This money supports local police and fire departments as well as schools. The small business impact on local economy growth also takes the form of sales tax collection.

  • Entrepreneurs Solve Problems
    Many business owners are local influencers who sit on boards and donate time, energy, and money to other companies and organizations. When seeking to revitalize a community, you’d do well to make them part of the team.

Thriving small businesses can bring tremendous value to local communities. When they succeed, there are more high-paying jobs. Residents have more choices to shop locally. Neighborhoods and schools improve, and that attracts more people to move into the community. It’s a good cycle.

My brother and I are very excited about this project and its potential. We invite you to suggest your favorite local business, engage, and share in an effort to make our New Jersey community the best and enjoyable place to live, work, and play.   

What are your favorite local small businesses? Do you make it a point to support them?

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About the Author: Andrew Wang

Andrew Wang

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Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Runnymede Capital Management, Inc.-"Runnymede"), or any non-investment related content, made reference to directly or indirectly in this blog will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.  Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from Runnymede.  Please remember that if you are a Runnymede client, it remains your responsibility to advise Runnymede, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Runnymede is neither a law firm nor a certified public accounting firm and no portion of the blog content should be construed as legal or accounting advice. A copy of the Runnymede's current written disclosure Brochure discussing our advisory services and fees is available for review upon request. Please Note: Runnymede does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Runnymede's web site or blog or incorporated herein, and takes no responsibility for any such content. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

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