Free Advisor Background Check
The Financial Industry Regulatory Authority (FINRA) has stepped up functionality of BrokerCheck, a database that keeps track of the work history and disciplinary records of approximately 1.3 million current and former FINRA-registered brokers and 17,400 current and former FINRA-registered brokerage firms. BrokerCheck also connects to the Investment Adviser Public Disclosure (IAPD) database providing access to registration documents filed by approximately 441,000 current and former investment adviser representatives and 45,700 current and former investment adviser firms.
Unfortunately, few investors are using it. According to FINRA Chairman and CEO Richard G. Ketchum:
But we know from speaking with investors and conducting research that too few investors use it—fewer than 15 percent. It continues to amaze me that so many people immediately go to Yelp.com to check out a new restaurant where they might spend $25 for a meal, but don't think to use BrokerCheck when they're handing over $2,500—or $25,000 of their life's savings or even more—to an investment professional to invest. How can we change that?
Double Your Pleasure
Perhaps the problem is that FINRA needs a good jingle to increase awareness. Remember Wrigley's Doublemint twins? They have been part of one of the most successful and long lasting advertising campaigns ever created.
Do Two Searches
Once you are at the BrokerCheck website, be sure to "double your pleasure" by performing these two searches.
- Individual - The first query that you should do is by the financial advisor's name. You will be able to find a professional's employment status and history, industry registrations, and any reportable events such as customer disputes or disciplinary actions that may have occurred during his/her career. I discuss things to specifically look for at 70,000 Brokers Don't Have a Clean Record.
- Firm - The second search that you should perform is by the advisor's employer so select "Firm" and enter the "Firm Name." Admittedly, this one is more difficult to interpret, yet it's still important. Critics of BrokerCheck point out that large firms have hundreds of pages of pending/final regulatory events, final civil events, and final arbitrations that can be overwhelming for an investor to review and understand. Others warn that investors might want to avoid such companies for fear that some firms seem to foster or encourage mistreatment of customers.
- FINRA BrokerCheck®
- Protect Your Money: Check Out Brokers and Investment Advisers
- Black Marks Routinely Expunged From Brokers’ Records, Report Finds
- Regulator Plans to Increase Visibility of Its BrokerCheck Website
Have you checked your advisor at BrokerCheck? Do you find the search results to be helpful or more confusing?