If you guessed watch TV, then you'd be incorrect. In 2016, the average American watched 4.5 hours of TV per day -- which is a number that boggles my mind -- according to Neilsen but I'll leave that topic for another day. The correct answer is likely in your pocket or in your hand right now. Millennials are taking selfies, listening to music, posting food pics on Instagram and texting constantly on their smartphones. Of course it isn't only millennials as I'm a cell phone addict as well. It is my primary camera and I have photos going back to when my wife (then girlfriend) bought me the first generation iPhone in 2007. At this moment, I have 13,554 photos on my iPhone 6.
Millennials look at their phones constantly
According to a recent study across five countries by B2X, 25% of millennials look at their cell phone more than 100 times a day compared with just 10% of baby boomers. Half of millennials look at their phone more than 50 times a day which is 3x the rate of boomers. One in four millennials spend 5 hours a day on their phones and 50% spend at least 3 hours. 85% of people always have their smartphone ready at hand.
In another study, the results showed that millennials spend more time with their phones than they do with their significant others, parents, friends, children or coworkers.
Today it is hard to imagine life without the smartphone. It will be interesting to see how it changes our lives in the next 10 years...