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Why Start A Business Podcast?

This week, we are excited to announce the launch of the Inspired Money podcast.  The idea of producing a podcast began when I attended FinCon Masters New York where I met business podcasters Philip "P.T." Taylor, James Altucher, and Farnoosh Torabi.  I hope to see them again next month at FinCon Dallas because my article What Financial Health Means to Me was named one of 10 winners of a national #FinHealthMatters Day essay contest granting me entry to the the world’s largest financial content expo.

It Started With Blogging

5 years ago, when asked if our business should have a blog, my answer was, "Who's going to read it?"  A year later, we started the Runnymede blog.  It has been fun writing about financial subjects that we love so much.  And as it turns out, a lot of people read it -- over 340,000 people since starting 4 years ago!  That's more people than live in Iceland, in case you were wondering.

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Changing Consumer Habits 

When buying a new cell phone, washer/dryer, or bluetooth speaker, what do you do?  You might ask a friend for advice, but even if you get good information, odds are, you'll also start searching Google.  I learned that with professional services and investment advice, it is no different.  When someone has a question about charitable donations from an IRA, Google is your friend.  And you'll probably get many more answers.

Listening to Podcasts

Just like our shopping habits have been transformed by the Internet, what we listen to has also changed drastically.  When driving to work, I used to listen to music or morning talk radio.  Sometimes, I listened to a CD, remember those?  Today, I've been listening to podcasts.  Smart phones makes it easy to subscribe to shows, download, and listen to what you want, when you want it.  Similar to the way Netflix freed viewers from major network schedules, podcasts give listeners on-demand audio programming.  I've been listening to Masters of Scale with (LinkedIn founder) Reid Hoffman, We Study Billionnaires, and StartUp.  I am not alone.  Podcasts have been growing in popularity.

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Here are some quick stats:

  • Just under a quarter (24%) of US consumers say they have listened to at least one podcast in the past month (the monthly podcast audience), up from 21% in 2016 and 9% in 2008.
  • Some 56% of consumers who have listened to a podcast in the last month are men; 44% are women.
  • More than two-thirds (69%) of monthly listeners say they consume podcasts on a mobile device, up from 42% in 2013.

    source: MarketingProfs

Inspired Money

I created my show to encourage people to talk about money.  Each episode, I will interview an interesting person to help listeners get inspired, shift their perspectives on money, and achieve incredible things.  Here's the trailer.

In addition to reading our blog, I hope that you'll listen to our podcast episodes at inspiredmoney.fm.  Also know that the concept of the show is still evolving.  Please let me know what you're interested in hearing and how we might improve the show.  If you could spare 3 minutes, I'd truly appreciate a review at iTunes.

Want to be an inspired money maker? Do something that scares you. Do something that's going to make you better. Do something to give back in a bigger way to the world.

We are excited to see where it goes.

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About the Author: Andrew Wang

Andrew Wang

IMPORTANT DISCLOSURE INFORMATION 

Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Runnymede Capital Management, Inc.-"Runnymede"), or any non-investment related content, made reference to directly or indirectly in this blog will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.  Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from Runnymede.  Please remember that if you are a Runnymede client, it remains your responsibility to advise Runnymede, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Runnymede is neither a law firm nor a certified public accounting firm and no portion of the blog content should be construed as legal or accounting advice. A copy of the Runnymede's current written disclosure Brochure discussing our advisory services and fees is available for review upon request. Please Note: Runnymede does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Runnymede's web site or blog or incorporated herein, and takes no responsibility for any such content. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.