Gwen Whiting The Laundress

Taking on the $13 Billion Cleaning Industry with $100,000 and a Dream

The Laundress Founder Gwen Whiting talks about building a brand from scratch, financing growth, and different views on money.



Guest Biography

Gwen Whiting embodies an entrepreneur’s spirit with a creative vision and an executive’s talent for leading and growing a global lifestyle brand. Long before sustainability became an inspiring way of life, it was Gwen’s vision in 2004 to create a premium, eco-friendly laundry and home cleaning brand – The Laundress. Without external funding, through Gwen’s tenacity and leadership, The Laundress grew via multi-channel distribution and was acquired by Unilever.

In addition to Gwen’s leadership role, she oversees the entire visual brand experience of The Laundress from concept to creation, including product development, branding, and retail design. Gwen’s current mission is to certify The Laundress as a B-corp, committed to purpose and sustainability principles for business as a force for good, with purpose over profit.

Prior to cofounding The Laundress, Gwen spent over a decade in fashion, retail, media, and design, including five years as a Senior Designer for Ralph Lauren Home. She holds her Bachelor of Science in Textile Science Apparel Design from Cornell University, where she remains actively involved as an alumnae and student mentorship. An active voice in thought leadership, entrepreneurship and female empowerment, Gwen is also a member of Chief & YPO Global Leadership Community. Gwen lives in New York City and Bridgehampton with her husband. She feeds her creative spirit with reading, wellness, and global adventures.

In this episode, you'll learn:

  • Different types of risks -- personal, business, and investing.
  • The never ending hamster wheel of needing money to grow a business -- a common struggle for female founders.
  • How a collaboration with rock star customer John Mayer came together.

Show notes:

Find more from our guest:

Mentioned in the episode:

Money Tip of the Week

  • Great investing is like watching a tree grow.

Thanks for Listening!

To share your thoughts:

To help out the show:

Special thanks to Jim Kimo West for the music.

Hire a Better Adviser Checklist

What did you like most about Gwen's entrepreneurial journey?

Share This Story, Choose Your Platform!

About the Author: Andrew Wang

Andrew Wang


Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Runnymede Capital Management, Inc.-"Runnymede"), or any non-investment related content, made reference to directly or indirectly in this blog will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.  Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from Runnymede.  Please remember that if you are a Runnymede client, it remains your responsibility to advise Runnymede, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Runnymede is neither a law firm nor a certified public accounting firm and no portion of the blog content should be construed as legal or accounting advice. A copy of the Runnymede's current written disclosure Brochure discussing our advisory services and fees is available for review upon request. Please Note: Runnymede does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Runnymede's web site or blog or incorporated herein, and takes no responsibility for any such content. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

Search Website

Annuity Review Database

Follow Our Podcast

Google Podcasts
Apple Podcasts

Recent Posts